The award honors NP Digital for its ability to unify emotionally resonant creative with measurable, full-funnel performance to deliver brand impact and business results in the new discovery landscape. Technology and creative are at the forefront of its strategic growth with AI insight enhancements in its existing suite of software and the development of proprietary creative technologies. Ubersuggest and AnswerThePublic unveiled AI search and intent insights in fall of 2025 to its millions of monthly active users.
Earlier this year it welcomed Matt Hassell as SVP of creative and creative technologies to spearhead new global creative initiatives. The first notable innovation is a bespoke system of living brand intelligence and specialized agents that enhance ideation, guide content, power marketing workflows, and strengthen the brand. These tools and insights inform the team’s award-winning strategies and drive tangible growth for clients. NP Digital’s growing portfolio includes global brands such as Unilever, Colgate, Nissan, Mitsubishi, Lotus, Wyndham, Westin, and Club Med.
“With brand and performance now fully integrated across AI, search and social, the future of marketing will belong to organizations that combine creativity, intelligence and technology in one connected system,”
The agency has expanded its client base across automotive, consumer products, business services, and more, while deepening existing partnerships through broader solution adoption and integrated, full-funnel engagements. It has notably expanded the breadth and depth of its digital performance marketing capabilities with creative and brand development, global media management, and mobile app marketing.
